Christian Ohlig knows how to counter this when competitors define themselves by being more colourful and larger and engage in relentless price wars: “EIZO has stood for precision and durability for decades. We achieve maximum precision by subjecting every single monitor to an extremely elaborate and complex factory calibration process instead of working with standard settings. This means that customers can rely on a perfectly calibrated monitor when they take it out of the transport box for the first time. Our longevity is the result of a careful development and production process in our factories in Japan. At the end of this process is the quality control of each individual device. You won’t find random quality control at EIZO. This is the only way we can guarantee a five-year warranty with on-site replacement. Experience has shown that our devices can be used for much longer. That’s what sustainability means to us.” Even if EIZO devices are sometimes significantly more expensive than some monitors available on the market: You don’t have to spend thousands of euros to bring EIZO quality into your home. The ColorEdge CS class is the perfect choice for ambitious photographers. For scanning slides and negatives, processing and finally outputting to an inkjet printer. Alternatively, the output can be forwarded to service providers, for example to obtain prints by exposing them on real photo paper. However, you should choose providers who offer their customers ICC profiles of their respective products so that you can view and optimise the images in the soft proof view. This avoids misprints and disappointments. The price structure in the CS class ranges between around 700 and 1500 EUR, depending on the screen diagonal. However, the purchase of a colourimeter should be planned for. An EIZO EX 4 Colourimeter costs just under 200 EUR. Anyone working in pre-press and for whom 100% colour accuracy is essential, for example in food or product photography, or who simply wants the convenience of a built-in calibration sensor, should take a look at EIZO’s CG class. Here we are talking about an investment of between 1500 and just under 5,000 EUR. With a ColorEdge CG, it is even possible to automate monitor calibration. EIZO has thus maximised user-friendliness, working speed and absolute precision in favour of maximum production reliability.
